Everyday's doomsday

The idea of an end, preceded by a cataclysmic event or an epic battle is such an attractive concept that it appears in all kind of contexts. In its positive version it presents it self as: We just have to take the corner, which won't be easy, but then everything will pan out nicely. In its negative form it goes like this: If we don't change our ways we are all doomed. Confronted with a serious problem, it is very appealing to present it as a doomsday scenario. This ranges from problems such a bird flu, to the Y2K bug, to climate change, to the demographic crisis, to work place reform. An exception would probably be full scale nuclear war which is justifiably a realistic doomsday scenario.